

Geneva Martin, EMBA
Certified Leadership Coach | Speaker | DISC Trainer & Consultant | Trainer | Applied Neuroscience & Brain Health
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We were not created to perform; we were created to transform. Let me show you how.

A Bit About Me
With over 25 years of leadership experience across various industries, including media, technology, healthcare/pharmaceuticals, finance, energy, retail, education, and government, I bring a proven track record of developing high-performing leaders and guiding organizations through transformation. As an Executive Coach, Consultant, Trainer, and Speaker, I help professionals lead with clarity, confidence, and purpose. My expertise bridges executive leadership, strategic vision, and organizational development with neuroscience, coaching, and values-driven leadership.
Philosophy
I believe leadership begins in the mirror, not the boardroom. We were not created to simply perform—we were created to transform. My coaching and speaking are built on the conviction that integrity, resilience, and authenticity create lasting impact. Whether I’m working with executives, emerging leaders, or survivors of trauma, my mission is to create safe and empowering spaces where transformation begins from the inside out and ripples through teams, organizations, and communities.
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Certifications & Education
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Maxwell Leadership Certified Team Member
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Coach, Trainer & Speaker
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Certified Applied Neuroscience & Brain Health Coach
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Certified DISC Behavioral Trainer & Consultant
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Master of Business Administration (MBA), University of Texas at Dallas
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Bachelor of Science in Computer Management Information Systems, Liberty University
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Bachelor of Science in Religion, Liberty University
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Master Certificate (in progress), Biblical Expositions, Liberty University
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Doctorate (in progress), Business Management Executive Leadership, Liberty University
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Leadership Experience
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For more than three decades, I have led large-scale transformation initiatives, managed global data compliance, and developed strategies across complex organizational landscapes. My leadership experience spans cross-functional teams in technology, healthcare, retail, finance, education, and government sectors. Known for a practical yet transformational leadership style, I worked with leaders to refine vision, improve decision-making, enhance communication, and build sustainable leadership capacity that endures beyond immediate goals.​
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Calling to Transformation
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My work is more than a career—it is a calling. Through The JITT Group – Journey Into Thoughtful Transformation – I combine neuroscience, leadership development, and faith-informed values to help others move from survival to significance. I am especially committed to supporting single mothers, underserved leaders, and survivors of trauma with needs-based coaching. Whether in corporate settings, community programs, or faith-based spaces, my mission is to equip others to lead with integrity, renew their purpose, and transform their lives.





Career Spans Organizations including:








